Introduction to Business Management 11e offers an overview of business management within the South African context. The textbook is written for undergraduate students who are doing a course in introductory business management as part of their degree or diploma at a university or university of technology.

Features:

• Using features such as Small Business Perspectives, and Critical Thinking boxes, the new edition of Introduction to Business Management provides an accessible overview of business management in the South African context.
• Changes to legislation that impacts on business
• Updates on corporate social investment
• New examples and case studies that reflect changes to the business environment

What is the role off marketing in the business? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? Is the internet the best way to help me market my product or service, or are a multichannel approach the best solution as a distribution channel option?

This completely updated sixth edition of Introduction to marketing that started out in 1998 comprises twelve chapters that focuses on recent developments in the South African marketing environment. The business setting has changed drastically in the Post-Covid-19 environment. These changes are reflected in all the chapters of the textbook.

Of special interest are the new chapters that were introduced on sustainability, social responsibility and ethical decision-making in marketing, developing the marketing plan and how marketing is dealing with changes brought by Industry 4.0.

The textbook thoroughly covers the first-year business management syllabus. It provides a general introduction to the business environment in South Africa, then moves on to discuss general management principles such as leadership, motivation and control before focusing on management functions such as marketing, finance, operations management and purchasing and supply chain management. The book gives students a solid theoretical grounding using an accessible, practical approach. The book also makes use of features such as information boxes, case studies, critical thinking boxes and glossaries to engage students and facilitate application of learning. Less dense than the bestselling title Introduction to Business Management, Principles of Business Management is aimed specifically at first-year students at universities of technology. It is divided into four parts: Introduction to business management, management tasks, The functional areas of management, and entrepreneurship and the business plan. Features: critical thinking boxes prompt the student to think about issues or problems in the South African business world and offer solutions; information boxes including articles, examples and documents which create interest and relevance for the student; key terminology is highlighted in the text and explained in an end-of-chapter glossary and this provides the students with a useful checklist of terms learnt; case studies to aid understanding and also motivate students to learn; the case study concludes the chapter and allows practical application of the concepts therein.